Marketing

No, this isn't another boring rehash of technical specs and righteous, ecstatic sermons on "openness". Because honestly, no one really cares. At least, not anyone who actually matters: an average consumer.

This is about the general marketing behind the devices, and why Apple wins and Droid loses.

Look at some of the latest Apple commercials:

One of the reasons Yahoo Search is somewhat less trusted in the industry is because they have a paid inclusion system. In order to increase rankings to your site, all you really had to have was enough money. Very simple for people to buy rankings of some form or another. (This is all moot, of course, when Bing takes over their search).

If you're website is for your business or you are trying to make any money off of it at all, then your website shouldn't be built for you.  It should be built for your visitors, with the aim of getting those visitors to do what you want and becoming a customer.

And your customers, especially new customers, need your guidance.  They need hand-holding.  They need to be treated like children.