I should clarify a bit. Don't run a contest where you use Twitter as the main way for people to enter the contest. Unless you already have a large following, you will be disappointed.
I'm a big fan of the Quicktabs module, which easily lets you create tabbed content in Drupal. However, there is an SEO problem that people should be aware of when using it.
On my Pitbulls.org site, I noticed Google indexing multiple versions of the same page. This is known as duplicate content and it can penalize your rankings. Given that I had already modified my robots.txt file specifically to prevent this type of thing, I was a little confused.
No, this isn't another boring rehash of technical specs and righteous, ecstatic sermons on "openness". Because honestly, no one really cares. At least, not anyone who actually matters: an average consumer.
This is about the general marketing behind the devices, and why Apple wins and Droid loses.
One of the reasons Yahoo Search is somewhat less trusted in the industry is because they have a paid inclusion system. In order to increase rankings to your site, all you really had to have was enough money. Very simple for people to buy rankings of some form or another. (This is all moot, of course, when Bing takes over their search).
If you're website is for your business or you are trying to make any money off of it at all, then your website shouldn't be built for you. It should be built for your visitors, with the aim of getting those visitors to do what you want and becoming a customer.
And your customers, especially new customers, need your guidance. They need hand-holding. They need to be treated like children.
